Channel 4 Invites cannabis consumers to participate in new Amsterdam-based show: The Drugs Café

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  • Channel 4 is inviting “adults of all ages and backgrounds to take marijuana, sometimes for the first time.”
  • The show will be based in Amsterdam and will investigate “explore the taboos around cannabis” following a recent surge in national interest around the plant
  • Applicants must be over 18

Channel 4 is offering the opportunity of a lifetime: the chance to be flown out to Amsterdam to consume cannabis for a national program.

Amsterdam cannabis cafe Smokeys

Could you be consuming cannabis on national TV?

The Drugs Café” is inviting adults of all ages and backgrounds to consume cannabis in an Amsterdam café, with the hope of finding some first-time consumers as well as veteran users.

The show wants to test the theory that rather than cause societal problems, cannabis “could bring about more harmonious human relationships.”

In a press release, the broadcaster explains that:

“…every visitor will have a clear and heartfelt motivation for trying the high, whether they’re looking for a peaceful way to settle a dispute, hoping to take the sting out of a surprising revelation or simply looking to strengthen an existing bond.”

The show also intends to challenge the common misconception that cannabis users are all the same, i.e. ‘your typical teenage stoner,’ instead, looking for a wider range of participants:

“From parents aiming to connect more with their child in 24 hours than twenty-four years, to a group of grandmas wanting to tick the adventure off their bucket list, the range of visitors will be a fascinating cross section of British society.”

elderly women use cannabis marijuana

Three elderly women try cannabis for the first time; could this be you in Amsterdam?

From parents aiming to connect more with their child in 24 hours than twenty-four years, to a group of grandmas wanting to tick the adventure off their bucket list, the range of visitors will be a fascinating cross section of British society.
Channel 4

Commissioned by Channel 4’s head of formats Dom Bird and formats commissioning editor Lee McMurray, the show will be made by Tuesday’s Child.

Discussing the series, McMurray explained why the time is right for The Drugs Café, and why they have decided to format the show in this manner:

“This Channel 4 series aims to explore the taboos around cannabis at just the moment when societies around the globe are questioning their attitudes towards the drug.

“We’re bringing the hotly debated topic of UK drug policy into the mainstream and opening the conversation in homes across Britain with this frank, informative and legitimate new relationship format which is sure to be very revealing, entertaining and wholly unpredictable.”

To apply you must be 18 or over.

For more information, email cafe@tuesdayschild.tv or telephone 0203 761 4722. All calls are confidential and there is no obligation to take part.

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